Privacy policy

Last updated: 8 March 2026

This Privacy Policy explains how personal data is collected, used, and protected when users access or interact with the website buonriposofarmstay.com (the “Website”). The Website is operated by Azienda Agricola Buon Riposo Srl (hereinafter referred to as the “Company”, “we”, “our”, or “us”).

The Company is committed to protecting the privacy of its users and processing personal data in accordance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and applicable Italian data protection legislation.

By accessing or using this Website, users acknowledge and agree to the practices described in this Privacy Policy.

The Data Controller responsible for the processing of personal data collected through the Website is:

Azienda Agricola Buon Riposo Srl
Via Forni, 15 50050 Montaione (Florence), Italy
VAT No.: IT00827780503

Email: info@buonriposofarmstay.com

For any questions concerning the processing of personal data or the exercise of data protection rights, users may contact the Company using the email address indicated above.

Personal data may be collected when users voluntarily provide information through the Website or when certain information is automatically collected during navigation.

When users contact the Company through the contact form available on the Website, personal data may be collected and processed in order to respond to the request or inquiry submitted by the user. This information may include the user’s name, email address, and any additional information voluntarily included in the message. Such data is processed exclusively for communication purposes and to provide the requested information regarding the Company’s services.

The Website also collects certain technical and usage information automatically through analytics and tracking technologies. This information may include the user’s IP address, browser type, device information, visited pages, time spent on pages, referral sources, and general geographic location. These data are used in aggregated or anonymized form whenever possible and are intended to improve the performance, functionality, and usability of the Website.

The processing of personal data carried out through the Website is based on one or more of the legal bases provided by Article 6 of the GDPR.

Personal data submitted through the contact form is processed for the purpose of responding to user inquiries and may therefore be considered necessary for the performance of pre-contractual measures taken at the request of the user. In certain circumstances, processing may also be based on the legitimate interest of the Company in managing communications and ensuring the proper functioning of the Website.

Where the Website uses cookies or technologies for analytics, advertising, or remarketing purposes, the processing of personal data is carried out only on the basis of the user’s consent, which may be expressed through the cookie consent interface presented upon accessing the Website.

Users retain the right to withdraw consent at any time without affecting the lawfulness of processing carried out prior to the withdrawal.

The Website uses the WordPress plugin Contact Form 7 or other similar services to allow users to communicate with the Company. When a user submits a message through the contact form, the information provided is transmitted to the Company and may also be stored within the Website’s system for administrative purposes.

The information collected through the contact form is used solely to respond to the user’s inquiry or request and will not be used for marketing purposes unless explicitly authorized by the user.

This Website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies that allow the collection and analysis of information concerning how visitors interact with the Website.

The information generated through these technologies may include usage data such as pages visited, duration of visits, navigation patterns, device characteristics, and approximate location data. Where technically possible, IP addresses may be anonymized before processing in order to reduce the possibility of identifying individual users.

The purpose of this data processing is limited to analyzing website traffic and improving the overall performance and usability of the Website.

Further information regarding the way Google processes personal data can be found in Google’s privacy policy available at: https://policies.google.com/privacy

The Website may use advertising services provided by Google Ads and Meta Platforms, Inc. (Facebook and Instagram). These services may employ cookies, tracking pixels, and similar technologies that allow the collection of certain information about users’ interactions with the Website.

Through these technologies, it may be possible to measure advertising performance, build audiences for marketing campaigns, and display targeted advertisements based on previous interactions with the Website. This practice is commonly referred to as remarketing or retargeting.

The data collected for these purposes may include information regarding visited pages, interaction with advertisements, browser characteristics, and general location data. Such data may be processed by the respective advertising platforms in accordance with their own privacy policies and may involve transfers of information to servers located outside the European Economic Area.

Users may manage or modify their advertising preferences directly through the settings provided by the respective platforms.

Accommodation bookings are not managed directly through this Website. Users who wish to make a reservation are redirected to an external booking platform operated through the domain buonriposo.beddy.io.

This booking system is provided by a third-party service and operates independently from buonriposofarmstay.com. Any personal data submitted during the booking process is processed exclusively by the platform provider and not by the Website itself.

Users are encouraged to consult the privacy and cookie policies of the booking platform provider before submitting personal data through that system.

The relevant policies can be accessed at the following addresses:

https://www.zucchetti.it/it/cms/service/privacy.html
https://www.beddy.io/

The Company assumes no responsibility for the privacy practices or data processing activities carried out by external platforms.

The Website uses cookies and similar technologies that may store information on the user’s device when accessing or navigating the Website. These technologies serve various purposes, including ensuring the proper functioning of the Website, analyzing website traffic, and supporting advertising and remarketing activities.

Users are informed of the use of cookies through a dedicated consent banner displayed upon their first visit to the Website. Through this interface, users may accept, refuse, or customize their cookie preferences. Users may also modify cookie settings at any time through their browser configuration.

Personal data collected through the Website is retained only for the period necessary to fulfill the purposes for which the data was collected, including responding to inquiries, maintaining appropriate administrative records, and complying with applicable legal obligations.

Where personal data is processed through third-party services such as analytics or advertising platforms, retention periods may be determined according to the policies of those service providers.

Personal data collected through the Website may be shared with trusted third-party service providers whose services are necessary for the operation and management of the Website. Such providers may include website hosting providers, analytics services, advertising platforms, and technical support providers.

These entities process personal data exclusively on behalf of the Company and in accordance with applicable data protection regulations.

The Company does not sell, rent, or otherwise commercialize personal data to third parties.

Some of the third-party services used by the Website may involve the transfer of personal data to countries located outside the European Economic Area. In such cases, appropriate safeguards are adopted in accordance with the GDPR, including the use of contractual protections approved by the European Commission where required.

Under the GDPR, users have the right to obtain confirmation as to whether personal data concerning them is being processed and, where applicable, to request access to such data. Users may also request the correction or deletion of personal data, the restriction of processing, or the portability of their data where applicable.

Users also have the right to object to certain forms of data processing and to withdraw consent at any time where consent constitutes the legal basis for processing.

Requests relating to the exercise of these rights may be addressed to the Company by email at info@buonriposofarmstay.com.

Users additionally have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) if they believe their data protection rights have been violated.

The Company adopts appropriate technical and organizational measures designed to protect personal data against unauthorized access, disclosure, alteration, or destruction. Nevertheless, while every reasonable effort is made to ensure the security of personal data, no system of electronic transmission or storage can be guaranteed to be entirely secure.

The Company reserves the right to update or modify this Privacy Policy at any time in order to reflect changes in legal requirements, technological developments, or modifications to the services offered through the Website.

Any updates will be published on this page together with the date of the most recent revision.